NewJeans’ social media presence has become a widely discussed topic following the recent developments surrounding their contractual dispute with ADOR.
Contract Termination Announcement
On November 29, NewJeans issued a statement confirming the termination of their exclusive contracts with ADOR. In the announcement, the group revealed that unresolved issues and unmet demands were at the heart of the decision to sever ties with the company. This marked a significant shift in their career trajectory as they began to establish their identity independently of ADOR.
Since this announcement, the group has deliberately distanced themselves from the name “NewJeans” while taking steps to rebuild their brand under a new social media presence.
The Creation of a New Account
On December 14, a new Instagram account with the handle @jeanzforfree surfaced and was later confirmed as the group’s official platform moving forward. Through this account, the group has been sharing content and engaging directly with their fans, showcasing a more personal and active approach.
In contrast, the original Instagram account, @newjeans_official, has continued to post content, which appears to include pre-scheduled media from before the split. This has caused confusion among followers as both accounts remain active but represent different purposes and timelines.
The creation of the new account and the ongoing issues with ADOR have led to a noticeable decline in followers for the original account, @newjeans_official. According to reports, the account has lost nearly 73,000 followers over the past 30 days, with a significant drop occurring after the debut of @jeanzforfree.
Interestingly, despite having fewer followers than the original account, posts on @jeanzforfree are garnering similar levels of engagement, including likes and comments, suggesting fans are actively supporting the group’s new chapter.
Fan Reactions and Support
Fans have expressed unwavering support for the group during this transition. While the exact resolution of the dispute with ADOR remains uncertain, the ongoing engagement on their new platform reflects the loyalty of their fanbase.
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