Just days away from their highly anticipated debut on March 25th, HYBE Labels’ newest girl group, ILLIT, is already stirring up conversation. The five-member act, formed through the survival show R U Next?, consists of Yunah, Minju, Moka, Wonhee, and Iroha.
[Behind Cut 📸] ILLIT SUPER REAL ME Film & Logo Film
Leading up to their debut, ILLIT has been releasing teasers for their first album, “SUPER REAL ME,” and its title track, “Magnetic.” Snippets of “Magnetic” have already gained significant traction on TikTok, praised for its catchy sound and undeniable resemblance to the popular music of NewJeans. ILLIT’s members are also receiving positive attention for their visuals and talent, honed during their winning run on R U Next?
Trendy Style, Comparisons, and Divided Opinions
The city-pop, Y2K aesthetic ILLIT seems to be embracing is undeniably trendy. However, the combination of five members with long dark hair has drawn comparisons to NewJeans. While some view this as a positive association, leveraging the popularity of their established counterparts, others worry it might overshadow ILLIT’s own identity and force them to compete in a market NewJeans already dominates.
A lot of people seem to think this is a good thing, though, and given “Magnetic” has already been successful on social media, there is a lot of optimism for the group’s success (especially given that they’re also under “Big Four” label HYBE).
However, that sentiment isn’t shared with everyone. Some people think that the comparisons could be detrimental to ILLIT’s success by having to “compete” with the popularity of NewJeans, rather than benefit from it.
Only Time Will Tell
With their debut just around the corner, only time will tell how ILLIT will be received. The group certainly has elements that generate excitement, but the comparisons to NewJeans present a unique challenge. The music industry eagerly awaits ILLIT’s arrival on March 25th to see if they can carve their own path or find themselves inevitably linked to their predecessors.
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