Indian comedian Vir Das recently shared his thoughts on India’s growing influence worldwide. He said the country is on the verge of becoming a major global soft power through its culture, entertainment, and creativity. His comments came during an interview where he discussed India’s impact on the world stage.
Vir Das is one of India’s most famous comedians. He has performed internationally and gained recognition for his unique style of comedy. His Netflix specials, like “Vir Das: For India” and “Vir Das: Landing”, have been praised globally. He often talks about Indian identity, politics, and social issues in his shows.
What Is Soft Power And Why Does It Matter?
Soft power refers to a country’s ability to influence others through culture, art, and ideas rather than military or economic force. Countries like the U.S., Japan, and South Korea have strong soft power because of their movies, music, and technology.
Vir Das believes India is now reaching that level. He pointed out how Indian films, music, yoga, and even food are becoming popular worldwide. Movies like “RRR” and “Dangal” have gained international fame. Indian artists like A.R. Rahman, Priyanka Chopra, and Mindy Kaling have made a mark in global entertainment.
“India is on the precipice of something amazing, undeniable global soft power. The world is watching us, not just for our economy but for our stories, our art, and our voices,” Vir Das said.
How Comedy And Entertainment Help India’s Global Image
Vir Das explained that comedy is a powerful tool for soft power. His own success abroad shows how Indian humor is being appreciated globally. He mixes Indian experiences with universal themes, making his comedy relatable to international audiences.
Other Indian comedians like Zakir Khan, Kanan Gill, and Kenny Sebastian are also gaining fans outside India. Stand-up comedy shows and YouTube specials are helping Indian voices reach new audiences. Platforms like Netflix, Amazon Prime, and YouTube have made it easier for Indian creators to share their work worldwide.
Bollywood And Indian Music’s Growing Influence
Bollywood has always been a big part of Indian culture. But now, it’s reaching even more people. Movies like “Pathaan” and “Jawan” starring Shah Rukh Khan have broken records not just in India but also in countries like the U.S., UAE, and UK.
Indian music is also going global. Songs from movies like “Naatu Naatu” (RRR) won an Oscar and a Golden Globe. Singers like Diljit Dosanjh are performing at major international events, including Coachella.
Yoga, Food, And Fashion Are Also Part Of India’s Soft Power
Apart from entertainment, India’s traditions like yoga have become a global phenomenon. The United Nations declared June 21 as International Yoga Day, showing how much the world values this practice.
Indian food is another big factor. Dishes like butter chicken, biryani, and samosas are loved worldwide. Indian restaurants are popular in cities like New York, London, and Dubai. Even global fast-food chains are adding Indian flavors to their menus.
Fashion is another area where India shines. Designers like Manish Malhotra and Sabyasachi are dressing international celebrities. Indian weddings, with their colorful outfits and grand celebrations, inspire fashion trends globally.
Challenges And The Road Ahead
While India’s soft power is growing, Vir Das also pointed out challenges. He said India needs to keep telling diverse stories. Not just big Bollywood films, but also independent movies, regional cinema, and different art forms should get global attention.
He also mentioned that India should embrace both its traditional and modern sides. The world is interested in India’s rich history, but also in its fast-growing tech industry and startup culture.
“We have to be proud of who we are. Our stories, our struggles, our humor—everything makes us unique. The world is ready to listen,” Vir Das added.
Global Recognition For Indian Artists
Many Indian artists are now getting recognition on international platforms. SS Rajamouli’s “RRR” won awards at the Golden Globes and Oscars. Alia Bhatt starred in the Hollywood movie “Heart of Stone”. Deepika Padukone was a presenter at the Oscars.
Even in music, AP Dhillon and King are making waves globally. Indian rappers like Divine and MC Stan are gaining international fans. The rise of OTT platforms has also helped regional movies and shows reach a worldwide audience.
What’s Next For India’s Soft Power?
Experts believe India’s soft power will keep growing. With more movies, music, and digital content reaching global audiences, India’s cultural influence is set to rise. The government’s “Incredible India” campaign and events like “International Yoga Day” also help in promoting the country’s image.
Also read: Vir Das Expresses Nervousness Ahead of Hosting International Emmy Awards in New York
Vir Das’s comments highlight an exciting time for India. The country is no longer just known for its IT industry or economy—it’s becoming a cultural superpower.
