The October K-drama brand reputation rankings are out, and topping the list is the heartwarming drama ‘Love Next Door,’ starring Jung Hae In and Jung So Min. This rom-com has captured the attention of fans and critics alike, outshining other top dramas for the month.
Love Next Door Takes First Place
‘Love Next Door’ tells the story of two childhood neighbors who grow up together and eventually develop feelings for each other. Jung So Min plays Baek Seok Ryu, a high-achieving woman who has always been at the top of her class. Despite her success, she resigns from her high-paying job due to unforeseen circumstances. Jung Hae In portrays Choi Seung Hyo, a successful young architect. As the two characters reconnect and navigate their complex relationship, the drama has gained a massive fan base, reflected in its brand reputation score.
With a brand reputation index of 11,016,489, ‘Love Next Door’ leads the list, making it the most talked-about K-drama of October 2024. Its unique storyline, strong performances, and engaging chemistry between the leads have made it a favorite among viewers.
Good Partner and Black Out Round Out the Top Three
In second place is ‘Good Partner,’ a legal drama starring Jang Na Ra and Nam Ji Hyun. With a score of 7,785,929, this drama centers on the lives of two lawyers with very different approaches to their work. Cha Eun Kyung (played by Jang Na Ra) is a seasoned divorce lawyer with a cold, calculating approach to her cases, while Han Yu Ri (Nam Ji Hyun) is a rookie lawyer who must learn to navigate the challenges of the legal world under the mentorship of her ruthless boss.
‘Black Out,’ which took third place with a brand reputation score of 7,210,723, is adapted from the novel Snow White Must Die by Nele Neuhaus. The suspense-filled drama follows two detectives investigating strange occurrences in a village. The main character, Go Jung Woo, was once a brilliant student but ended up in prison after committing murder. Upon his release, he finds himself drawn into a series of mysterious events. The dark, gripping narrative of ‘Black Out’ has kept viewers hooked, earning it a spot in the top three.
Full List of October K-Drama Brand Reputation Rankings
The Korean Business Research Institute compiled the rankings based on consumer participation, media coverage, interaction, community awareness, and viewership from September 8 to October 8, 2024. Here’s the full list of the top 22 dramas:
Love Next Door
Good Partner
Black Out
The Judge from Hell
Beauty and Mr. Romantic
Queen Woo
Su Ji and U Ri
Dog Knows Everything
No Gain No Love
Dear Hyeri
Iron Family
Your Honor
What Comes After Love
Snow White’s Revenge
Gyeongseong Creature
Perfect Family
Seoul Busters
Romance in the House
The Brave Yong Su Jeong
Cinderella at 2AM
DNA Lover
Bad Memory Eraser
These rankings reflect the current buzz and viewer interest surrounding these shows, making ‘Love Next Door,’ ‘Good Partner,’ and ‘Black Out’ the top dramas to watch this month.
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