The Korean Business Research Institute has released the July 2025 brand reputation rankings for K-pop girl groups, and BLACKPINK continues its dominance by securing the top spot. The rankings are based on big data analysis, including consumer participation, media coverage, and online interactions from June 13 to July 13, 2025.
BLACKPINK achieved a brand reputation index of 8,488,643, marking a 35.20% increase from June. Their high-ranking keywords included “JUMP,” “full group,” and “Goyang concert,” reflecting their ongoing world tour and new single release. The group also received a 94.69% positive reaction score from the public.
Top 5 Girl Groups in July 2025
- BLACKPINK – 8,488,643 (35.20% increase)
- IVE – 5,091,757 (1.88% increase)
- TWICE – 3,983,562 (33.94% increase)
- Red Velvet – 3,618,989 (17.78% increase)
- OH MY GIRL – 2,427,175 (4.09% increase)
IVE maintained its second-place position, boosted by their historic performance at Lollapalooza Berlin. TWICE saw a significant rise after their comeback with the album “THIS IS FOR,” while Red Velvet and OH MY GIRL also showed steady growth.
Rising Rookie Groups and Individual Rankings
The rankings also highlighted rookie groups and individual idols making waves in July. MEOVV, a new girl group under THEBLACKLABEL, topped the rookie group rankings with a 44.12% increase in their brand reputation index. Their member Anna also led the individual rookie idol rankings with an 82.67% surge in popularity.
Top 5 Rookie Groups
- MEOVV – 1,431,118
- KiiiKiii – 1,265,886
- TWS – 1,039,526
- ILLIT – 949,872
- izna – 945,632
Top 5 Rookie Idols
- MEOVV’s Anna – 354,076
- ILLIT’s Wonhee – 325,376
- KiiiKiii’s Jiyu – 282,640
- izna’s Yoon Jiyoon – 238,640
- ILLIT’s Minju – 234,752
Key Factors Influencing Rankings
The rankings are determined by analyzing media exposure, fan engagement, and public sentiment. BLACKPINK’s strong performance is linked to their “Deadline” world tour and new music, while IVE’s global activities and TWICE’s comeback contributed to their high scores.
For rookie groups, MEOVV’s success was driven by their debut EP “My Eyes Open Video”, which had multiple tracks charting on MelOn’s Top 100. Anna’s popularity surged after her appearance on Weekly Idol, where she shared her love for Korean food.
Full Top 30 Girl Group Rankings
The complete list for July includes established and rising groups:
- BLACKPINK
- IVE
- TWICE
- Red Velvet
- OH MY GIRL
- ILLIT
- KiiiKiii
- (G)I-DLE
- fromis_9
- MEOVV
- Apink
- FIFTY FIFTY
- LE SSERAFIM
- izna
- BABYMONSTER
- H1-KEY
- Hearts2Hearts
- Girl’s Day
- KISS OF LIFE
- aespa
- WJSN
- tripleS
- MAMAMOO
- NMIXX
- KATSEYE
- ITZY
- Baby DONT Cry
- Kep1er
- UNIS
- Girls’ Generation
Also Read: BLACKPINK’s New Song Jump Tops iTunes Charts in 47 Countries Including the US
BLACKPINK’s consistent dominance highlights their global influence, while rookie groups like MEOVV and ILLIT show the industry’s evolving landscape.
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