Actor Jung Hae In is receiving strong criticism from netizens after being announced as the new global ambassador for luxury fashion brand Dolce & Gabbana. The backlash focuses on his recently released campaign photos for the Fall/Winter 2025 collection, with many viewers questioning whether his image aligns with the brand’s identity.
Netizens React to Campaign Images
The luxury brand recently released photos of Jung Hae In for their Fall/Winter 2025 campaign. While the collection aims to pay homage to legendary cinema stars and capture a range of scenes from daytime moments to high-profile nights, the public response has been largely negative. Many netizens expressed disappointment with the styling, composition, and overall fit of the actor with the brand’s image.
On popular online forums, comments criticized everything from his hairstyle to his eyebrows. One netizen stated, “He suits more brands like Tommy Hilfiger or Tom Ford.” Another added, “Everything is so horrible…” Others pointed out specific issues with the visuals, such as, “It looks a bit tacky…what’s with the styling?” and “The photo selection is so bad…not one photo looks good.” Some questioned the brand’s choice entirely, noting, “I have no idea why they chose Jung Hae In for the brand” and “His physique and image don’t suit the brand.”
Previous Fashion Controversy
This is not the first time Jung Hae In’s association with Dolce & Gabbana has sparked discussion. Earlier this year, in June 2025, his appearance at Milan Fashion Week for the brand also drew criticism. At that time, netizens scrutinized his outfit—a white button-down shirt with an unusually low neckline tucked into high-waisted black pants. Many felt the clothing failed to highlight his best features, with some commenting that it looked “half-finished” or poorly thought out. One netizen remarked, “The outfit choice is a bit disappointing… There must’ve been something that could’ve highlighted his strengths better.”
Brand Ambassador Announcement
Dolce & Gabbana had announced Jung Hae In as their new global brand ambassador in April 2025. The brand highlighted his charisma, stage presence, and talent, noting that his “charm and refined aesthetic” stood out during his first appearance in Milan at their Men’s FW25 Fashion Show. At the time of the announcement, Jung Hae In expressed his excitement, saying:
“I am very excited to become a part of the Dolce & Gabbana family. I look forward to the new journey and the synergy we can create together.”
The brand has a history of collaborating with Korean stars. Just before Jung Hae In’s appointment, actors Mun KaYoung and Doyoung were featured as global ambassadors in the Spring/Summer 2025 campaign, which showcased sophisticated fabrics, refined details, and iconic elegance.
Dolce & Gabbana’s Recent Campaigns
The Italian luxury brand’s recent campaigns have focused on evocative storytelling and distinctive settings. Their Spring/Summer 2025 campaign, shot by photographer Steven Meisel, portrayed two immersive settings reflecting feminine and masculine universes, drawing inspiration from Italian cinema and the glamour of the 1950s.
For Fall/Winter 2025, the brand continued its collaboration with Meisel, creating a campaign that captured the energy of nightlife, with scenes set in clubs and quiet corners away from chaos. The campaign featured models like Vittoria Ceretti and Mona Tougaard, emphasizing magnetic character and distinctive aesthetics.
Jung Hae In’s Other Ventures
Despite the controversy, Jung Hae In continues to be a sought-after figure in the advertising world. In early 2025, he was selected as the first model for the camping lifestyle brand DOD. The brand stated that his “challenging appearance and positive energy” aligned with their direction, and they aimed to leverage his unique atmosphere—a mix of bright boyishness and serious charm—to connect with their target audience of young adults.
Also Read: Jung Hae In and Ha Young to Star in New Netflix Romantic Comedy ‘Lovestuck’
Credits: world.dolcegabbana.com, fashiongonerogue.com
