“Bogotá: City of the Lost,” starring Song Joong Ki, has found remarkable success on Netflix after a disappointing theatrical run. The film debuted at number three on Netflix’s global trending movies list, marking a significant turnaround for the project.
From Theaters to Streaming Success
“Bogotá” was released in South Korean theaters on December 31st of last year. However, it failed to attract a large audience and was quietly removed from theaters due to poor performance. Its fortunes changed dramatically with its OTT release on Netflix. On its debut day, February 4th, the film secured the third spot on the global top 10 list, according to FlixPatrol data. This makes it the only Korean film currently featured on Netflix’s trending movies list.
Global Appeal and Domestic Surprise
The film garnered 485 points on its first day of streaming, demonstrating its appeal to viewers worldwide. It sits behind only Jamie Foxx’s action comedy “Back in Action” and “Luca’s World,” a biographical film. While “Bogotá” didn’t resonate with South Korean cinema audiences initially, it surprisingly reached number one in its home country immediately after its Netflix release, as reported by Korean media outlet Joy News 24.
A Story of Survival and Resilience
This unexpected comeback highlights the power of streaming platforms. The film’s OTT release was announced just a week before it premiered on Netflix, generating excitement among global fans. While overseas viewership was anticipated, its top ranking in South Korea was a pleasant surprise.
“Bogotá” tells the story of Guk Hee, a young Korean man who emigrates to Bogotá, Colombia, with his parents after the IMF crisis. Their plans for a better life in the US are derailed when they lose their savings in a theft. Forced to stay in Colombia, Guk Hee enters the world of illegal clothing smuggling to survive. The film explores themes of friendship, betrayal, and perseverance as Guk Hee navigates this challenging environment and rises to prominence in the market. It’s a story rich in emotional depth.
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Credits: Netflix Korea, FlixPatrol, Joy News 24