The South Korean entertainment industry finds itself in the midst of heated controversy following ADOR’s announcement to move forward with NewJeans‘ scheduled performances despite the nation observing a seven-day mourning period for the victims of the recent Jeju Air tragedy.
ADOR’s Official Statement Sparks Backlash
On December 30, 2024, ADOR, the agency managing NewJeans, issued a statement addressing the tragic plane crash that occurred on December 29, which claimed the lives of 179 passengers. While extending condolences to the bereaved families, ADOR announced that NewJeans would attend the TBS “66th Shine! Japan Record Awards” and “Countdown Japan 24/25” as previously planned.
안녕하세요. 어도어입니다.
이번 여객기 참사로 희생되신 분들의 명복을 빌며, 깊은 슬픔 속에 계신 유가족 여러분께 진심으로 위로의 말씀을 전합니다.
뉴진스(NewJeans)는 예정대로 TBS '제 66회 빛난다! 일본 레코드 대상'과 '카운트다운 재팬 24/25' 무대에 참석합니다. 본 일정은 주최 측에…
The statement read: “This decision was made after carefully considering the significant impact cancellations would have on the organizers. It is with heavy hearts that we proceed with these activities during this time of national mourning. We kindly ask for your understanding. Thank you.”
This announcement has been met with widespread criticism online, as fans and netizens accused the agency of prioritizing media exposure and commercial commitments over respect for the national atmosphere.
Fans React on Social Media
Disappointment and outrage dominated social media platforms, with many criticizing ADOR’s insensitivity. Some fans expressed concern that this decision placed unnecessary pressure on NewJeans, while others viewed the agency’s actions as a blatant disregard for the country’s grief.
One user on X remarked, “Girl groups and shows are being postponed, yet you’re making them attend because of ‘the organizers.’ How tone-deaf can you be?” Another commented, “All this agency does is bring unnecessary hate to the girls.”
NewJeans’ Contract Termination Raises Questions
Adding to the controversy is the fact that NewJeans terminated their contract with ADOR in November 2024, citing dissatisfaction with the agency’s management practices. Despite this, ADOR continues to oversee the group’s activities during a transitional period.
Fans have pointed out that ADOR’s decision to proceed with these high-profile appearances may further strain the group’s image. Critics argue that NewJeans, as one of South Korea’s most prominent K-pop groups, should not have been put in a position where their activities could overshadow a period of national mourning.
The Entertainment Industry Halts Amid Mourning
In light of the tragedy, many South Korean entertainment programs and events have been canceled or postponed to show respect for the victims and their families. Prominent acts such as BTS, IVE, and BLACKPINK have adjusted their schedules in solidarity.
Fans are now questioning why ADOR could not follow suit, especially given the global stage NewJeans occupies. Many expressed frustration, accusing the agency of engaging in media play to maintain the group’s prominence at the expense of public sentiment.
Continuing Criticism and Calls for Accountability
As criticism continues to mount, fans and industry insiders alike are calling for ADOR to reevaluate its priorities. While the group’s performance commitments are undoubtedly significant, detractors argue that a show of solidarity during a national tragedy would have been more appropriate.
This incident has reignited broader discussions about how entertainment companies manage their artists’ schedules, especially during times of national significance. ADOR has yet to issue a follow-up statement addressing the backlash.
For more updates on NewJeans and the ongoing controversy, stay tuned to Vviptimes.
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