Jollibee Foods Corporation, the leading fast-food chain in the Philippines, has captured headlines with its recent acquisition of the South Korean coffee chain Compose Coffee, a brand endorsed by BTS V. This strategic move has sparked excitement among K-Pop fans and global food enthusiasts alike.
Jollibee’s acquisition of 70% of Compose Coffee for a staggering $340 million USD was announced on July 2. Compose Coffee gained significant popularity in the K-Pop community thanks to V’s involvement in their “eVeryone is a Composer” advertising campaign earlier this year. This connection has now amplified Jollibee’s visibility in South Korea and beyond.
Following the announcement, Jollibee became a hot topic on online Korean communities. Fans and foodies alike shared their experiences and opinions about the Filipino fast-food giant. While some found the meals “not that good” or “salty,” many others reminisced about their enjoyable experiences with Jollibee’s unique offerings.
One netizen commented, “It tastes really good, kinda like school meals, but delicious. Damn, I really miss it.” Another added, “If they sell spaghetti [locally], that would be great.” The love for Jollibee’s signature dishes, such as their Filipino-style spaghetti, fried chicken, and peach mango pie, was evident.
Jollibee
This acquisition not only solidifies Jollibee’s presence in the international market but also opens up new opportunities for cultural exchange through food. As Jollibee expands its reach, the blend of Filipino and Korean flavors is likely to attract a diverse global audience, further strengthening the K-Wave’s influence.
Jollibee
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