Bollywood actor Kriti Sanon is facing a strong online reaction after appearing in a jewellery brand’s Raksha Bandhan advertisement. The campaign, released by GIVA, shows her in a modern fusion outfit that includes a bralette-style blouse, cape, and draped skirt. The advertisement also features a scene where she ties a rakhi to her pet dog.
Social media users have expressed mixed views. Some have criticised the outfit choice for a traditional family festival, while others have defended Kriti Sanon, saying the criticism amounts to unfair judgement of women’s clothing choices.
What Kriti Sanon Wore in the Raksha Bandhan Advertisement
Kriti Sanon appears in an off-white bralette-style blouse with a deep V-neck, paired with a cape and a draped skirt. The outfit gives a contemporary Indo-Western look to the festive campaign.
The advertisement shows Kriti Sanon celebrating Raksha Bandhan with her onscreen brother. She is seen tying a rakhi to him while wearing the modern outfit. Later in the ad, a dog appears barking in the frame, and Kriti Sanon ties a rakhi to the pet as well.
The brand appears to present the dog as a family member, including it in the Raksha Bandhan ritual. The campaign aims to give the traditional festival a modern touch.
Why Social Media Users Are Divided Over the Ad
The advertisement has sparked a wider debate online, with social media users split over the styling, creative concept, and representation of the festival. The criticism focuses on two main areas: Kriti Sanon’s outfit and the decision to include a dog in the Raksha Bandhan celebration.
Some users questioned whether the bralette-style blouse was appropriate for a traditional family occasion involving a brother and sister. Others felt the outfit was too modern for a festive campaign. A few users also accused the campaign of making a mockery of an Indian festival.
The inclusion of the dog also drew criticism. Some viewers felt the pet received more prominence than the brother in the advertisement. Others said the concept hurt religious sentiments.
Strong Criticism From Social Media Users
Several social media users posted harsh comments about Kriti Sanon’s outfit and the advertisement’s concept. One user wrote:
“In this ad, Kriti Sanon is tying rakhi in a bra kinda attire. Nudity was not this common before.”
Another user questioned the traditional elements of the scene:
“Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?”
A third user expressed strong disapproval:
“No woman dresses like this on Raksha Bandhan. Shame on you Kriti Sanon.”
Some criticism also brought religion into the discussion. One user asked:
“Will she wear it on Eid?”
Another user called for legal action:
“A FIR be filed against @kritisanon for perverted portrayal of brother sister festival of rakhi & hurting the dharmik sentiments of hindus u/s 299 BNS—Deliberate & Malicious Acts to insult religious beliefs through visual or electronic means punishment up to 3 years in prison.”
Supporters Defend Kriti Sanon Against the Backlash
While a section of users criticised Kriti Sanon, others came to her defence. Supporters argued that the criticism amounted to policing a woman’s clothing choices.
One user pointed out the double standard in the criticism:
“Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a ‘bikini.’ Is she? Nope. She’s not dressed inappropriately. Maybe her outfit just doesn’t fit your definition of ‘decency.’ I could wear that in front of my brother too. Same people cheering her bikini scenes in movies are now policing her clothes. Women are judged either way. Get a life, trollers.”
Another supporter responded to a critical comment:
“It’s not a bra idiot, stop doing faltu trolling just for engagement, and bring the spirit of Rakhi and bond of brother and sister in the name of defence.”
A different user wrote:
“Awww offendians got offended? Spirit of Rakhi is not in outfits but in mindset, for me this outfit is completely ok but people who got rotten minds will find problem in this.”
The Advertisement Features a Dog in the Rakhi Ritual
The advertisement shows Kriti Sanon tying a rakhi to a dog after it barks at her. The brand appears to present the pet as a member of the family, incorporating it into the festive ritual.
This concept has divided social media users. Some viewers felt the dog received too much prominence in the advertisement. Others questioned the creative approach taken by the brand.
One user commented:
“Kuttapremi are mentally unhinged. It’s like a virus that’s spreading among people these folks need a vaccine.”
The advertisement’s contemporary take on the festival has led some users to accuse the campaign of disrespecting Indian traditions.
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Kriti Sanon Has Not Responded to the Backlash
As of now, neither Kriti Sanon nor the jewellery brand GIVA has reacted to the backlash. The actor has not posted any statement addressing the criticism on her social media accounts.
Kriti Sanon recently shared a photo dump on her social media featuring glimpses from her personal life. The post included pictures from her vacation, photos with her sister Nupur Sanon, and her rumoured boyfriend Kabir Bahia. The caption read, “Some memories captured.. Mannnnyyyyy more Lived!”
The actor has been in the news for her professional work as well. She was recently seen in the romantic comedy-drama Cocktail 2 (2026), alongside Shahid Kapoor and Rashmika Mandanna. She also starred opposite Dhanush in Tere Ishk Mein (2025). Kriti Sanon ventured into film production with the thriller Do Patti, which marked her debut as a producer.
The Debate Reflects Broader Discussions About Festive Styling
The controversy around Kriti Sanon’s Raksha Bandhan advertisement reflects ongoing discussions about what is considered appropriate attire for traditional Indian festivals. Some users felt the bralette-style blouse was not suitable for a campaign centred on the brother-sister bond.
Others argued that fashion choices should not be judged so harshly, especially when the actor has worn similar outfits in movies without facing the same level of criticism. The debate has also touched on whether modern interpretations of traditional festivals should be accepted or rejected.
The advertisement’s concept of including a pet in the Raksha Bandhan ritual has also raised questions about how far traditions can be adapted for modern audiences.
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