Woori Bank is under fire for selecting Jang Won Young of the girl group IVE as its new advertising model, sparking debates over business ethics. The backlash stems from her fellow IVE member Ahn Yu Jin representing Hana Financial Group, Woori Bank’s direct competitor .
Why Woori Bank’s Choice Sparked Controversy
Jang Won Young signed a one-year contract with Woori Bank, with her advertisement set to launch later in February 2025. A banking official explained:
“Jang Won Young aligns with Woori Bank’s image, and her name resembles ‘WON Banking,’ our digital service.” .
The bank’s current models include singer IU (for Woori Financial Group) and boy group RIIZE. However, criticism arose because Ahn Yu Jin has promoted Hana Financial since June 2023. Hana previously stated:
“Ahn Yu Jin’s bright image matches our goal to spread positivity in finance.” .
Fans noted the irony: both idols competed on Produce 48 in 2018 and now face off as ambassadors for rival banks .
Public Reactions and Ethical Concerns
Netizens questioned the ethics of selecting models from the same group for competing brands. On social media, users debated:
“It feels like Woori Bank is copying Hana’s strategy instead of being original.” – X user . “Why not pick someone outside IVE? This creates unnecessary tension.” – Instagram comment .
Others defended the decision:
“They’re professionals. Friendly competition is normal in the industry.” – Online forum user .
IVE Members’ History and Current Roles
Jang Won Young and Ahn Yu Jin have been teammates since their pre-debut days on Produce 48. During a recent TV appearance, Ahn Yu Jin reflected:
“The survival show was my first hardship. I realized not everyone would like me, no matter what I did.” .
Jang Won Young humorously added:
“I joined the show young and naive. Knowing what I know now, I might not have!” .
IVE, a six-member group under Starship Entertainment, debuted in 2021 and continues to dominate charts while balancing individual endorsements .
What’s Next for Woori Bank and IVE?
Woori Bank plans to release Jang Won Young’s ad campaign this month, alongside RIIZE. Meanwhile, Hana Financial reaffirmed Ahn Yu Jin’s role, emphasizing her “positive energy” aligns with their values .
Industry insiders speculate the duo’s rivalry could boost visibility for both banks, though ethical concerns linger. As one official noted:
“Their distinct images allow them to represent different brand identities without direct conflict.” .
Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
