So Ji Sub Tops July 2026 Drama Actor Brand Reputation Rankings; Know Top 30

The Korean Business Research Institute has released the July 2026 drama actor brand reputation rankings. So Ji Sub secured the number one spot, thanks to his leading role in the hit SBS drama “Agent Kim Reactivated” (also known as “Mr. Kim”). The rankings measure actors’ media coverage, consumer participation, interaction, and community presence.

The institute analyzed 100 actors who appeared in dramas airing between June 14 and July 14. A total of 97,869,180 pieces of big data were examined, which is a 0.42% increase from the previous month’s analysis. The data measured consumer participation, media coverage, communication, and community engagement to calculate each actor’s brand reputation index.

So Ji Sub earned a brand reputation index of 6,583,287 points to claim first place. His participation index reached 1,324,195, media index 1,918,156, communication index 1,589,312, and community index 1,751,625. Keyword analysis for his brand showed high rankings for terms like “paternal love,” “tune in,” and “middle-aged vigilante”. Link analysis revealed positive associations with words including “solid,” “satisfying,” and “weighty”. The positive sentiment ratio for So Ji Sub stood at an impressive 93.58%.

So Ji Sub’s Drama Success Drives Top Ranking

So Ji Sub currently stars in the SBS Friday-Saturday drama “Agent Kim Reactivated” (Kim Bu-jang). The series tells the story of an ordinary family man who returns to a dangerous world to rescue his kidnapped daughter. So Ji Sub plays Kim Bu-jang, a father who gives up everything for his child. His performance has drawn praise for combining powerful action sequences with emotional depth.

The drama’s popularity continues to grow. It started with a 9.5% viewership rating for its first episode and reached 22.3% by the sixth episode. This marks the highest viewership rating among all dramas broadcast across all channels in 2026. The show’s fast-paced plot, intense action, and So Ji Sub’s commanding screen presence have attracted both domestic and international audiences.

“Agent Kim Reactivated” also performed well globally. According to Netflix’s Top 10 rankings, the drama recorded 10.5 million viewing hours from June 29 to July 5. It ranked number one globally in the non-English TV show category. The series entered the chart at number three just three days after its release and climbed to the top in its second week.

Heo Nam Jun and Kim Moo Yul Complete Top Three

Heo Nam Jun took second place with a brand reputation index of 5,934,217 points. He recently gained attention for his role in “My Royal Nemesis,” where he stole hearts with his performance. His participation index reached 1,629,728, media index 1,547,698, communication index 1,343,106, and community index 1,413,685.

Kim Moo Yul ranked third with a brand reputation index of 5,562,319 points. He stars in the drama “Teach You a Lesson”. His participation index was 1,558,042, media index 1,459,345, communication index 1,248,052, and community index 1,296,880.

Jin Ki Joo and Park Ji Hoon Round Out Top Five

Jin Ki Joo secured fourth place with a brand reputation index of 4,078,934 points. She also appears in “Teach You a Lesson” alongside Kim Moo Yul. Her participation index reached 1,588,930, media index 929,105, communication index 1,169,663, and community index 391,236.

Park Ji Hoon came in fifth with a brand reputation index of 4,037,804 points. He recently starred in “The Legend of Kitchen Soldier”. His participation index was 565,894, media index 678,515, communication index 1,367,297, and community index 1,426,099.

Complete Top 30 Rankings for July 2026

The full top 30 rankings for July 2026 drama actor brand reputation are as follows:

• 1. So Ji Sub
• 2. Heo Nam Jun
• 3. Kim Moo Yul
• 4. Jin Ki Joo
• 5. Park Ji Hoon
• 6. Lim Ji Yeon
• 7. Yoon Kyung Ho
• 8. Park Ji Hyun
• 9. Lee Jun Young
  10. Lee Ju Myoung
  11. Gong Myung
  12. Choi Min Sik
  13. Kim Min Ha
  14. Kim Min Seok
  15. Lee Sang Yi
  16. Jeon Hye Jin
  17. Nam Gung Min
  18. Son Na Eun
  19. Joo Sang Wook
  20. Seo In Guk
  21. Oh Jung Se
  22. Choi Dae Hoon
  23. Kang Mi Na
  24. Lee Min Ho
  25. Shin Ye Eun
  26. Han Dong Hee
  27. Lee Jae Wook
  28. Yoon Yeo Jung
  29. Lee Sul

Institute Director Comments on the Rankings

Koo Chang Hwan, director of the Korean Business Research Institute, shared his analysis of the results.

The July 2026 drama actor brand reputation analysis shows So Ji Sub’s brand ranked first. His brand showed high scores in link analysis for terms like ‘solid,’ ‘satisfying,’ and ‘weighty.’ Keyword analysis revealed high results for ‘paternal love,’ ‘tune in,’ and ‘middle-aged vigilante.’ The positive-negative ratio analysis showed 93.58% positive reactions.

He also noted that the total big data for the drama actor brand category increased by 0.42% compared to June 2026. Detailed analysis showed a 7.94% rise in brand consumption, 9.66% rise in brand issues, 0.01% rise in brand communication, and a 13.54% drop in brand diffusion.

Also Read: My Bias My Boss Kdrama 2026: Complete Release Schedule, Cast, Story, and Streaming Details

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