IU’s new music video Never Ending Story surprised fans by featuring actor Heo Nam Jun as the male lead instead of Cha Eun Woo. The song is part of her remake album A Flower Bookmark 3, released on May 27, 2025. While Cha Eun Woo was initially expected to appear in the title track, he will instead make a cameo in another music video from the album.
The music video tells a nostalgic love story set in a retro DVD rental shop. IU and Heo Nam Jun play characters who share quiet, emotional moments. Their chemistry has been praised for its natural and heartfelt portrayal of young love. Fans were excited to see Heo Nam Jun in a leading role after his performances in dramas like Sweet Home and The Impossible Heir.
Cha Eun Woo’s cameo is still awaited. Reports confirm he will appear in a different music video from the same album. The exact track remains unknown, but fans speculate it could be Beauty or Red Sneakers. IU’s agency, EDAM Entertainment, stated that Cha Eun Woo’s appearance will be a special moment for viewers.
The album A Flower Bookmark 3 is IU’s first remake project in eight years. It includes six tracks, each reimagining classic Korean songs. The title track Never Ending Story is a remake of a 2002 hit by Boohwal. IU’s version features piano and strings, creating a dreamy atmosphere. The music video’s soft cinematography and emotional storyline have received widespread praise.
Heo Nam Jun’s casting was a deliberate choice to match IU’s vision for the music video. Born in the same year as IU (1993), their same-age chemistry added authenticity to the story. The video’s ending shows a bittersweet separation, with both characters missing each other years later. Fans called it a “beautiful but heartbreaking” love story.
Cha Eun Woo and IU previously worked together in a jewelry brand campaign earlier this year. Their visuals were highly praised, leading to excitement for their music video collaboration. While his role in Never Ending Story was swapped, his upcoming cameo keeps anticipation high. Some fans believe he may appear in a more fantasy-themed video.
IU’s comeback comes amid dating rumors with BTS’s V. The two starred together in the short film Love Wins All earlier this year, sparking speculation. However, IU has not addressed the rumors. Her focus remains on her music and acting projects, including the upcoming drama 21st Century Lady.
The music video for Never Ending Story has already gained millions of views. Fans love the retro aesthetic and emotional depth of the story. Heo Nam Jun’s performance is being called a breakout moment for the actor. Meanwhile, Cha Eun Woo’s fans are eagerly waiting for his cameo reveal.
A fan commented: “Heo Nam Jun and IU’s chemistry is so natural. The MV feels like a mini-drama!”
Another fan said: “I can’t wait to see Cha Eun Woo’s cameo. His visuals with IU are always perfect.”
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IU’s album is available on all major music platforms. The Never Ending Story music video can be watched on her official YouTube channel. With Cha Eun Woo’s cameo still to come, fans are expecting more surprises from IU’s remake album.
Credits: Chosun Biz.
