The Korean Business Research Institute has released its highly anticipated brand reputation rankings for singers for the month of November. The data reveals which artists are currently capturing the public’s attention, with global superstars BTS maintaining their position at the top of the list for another month. The rankings provide a snapshot of the most influential and talked-about musical acts in Korea, based on extensive analysis of public interaction and media buzz.
Understanding the Brand Reputation Rankings
The monthly singer brand reputation rankings are a key indicator of an artist’s current influence and public perception. These rankings are not based on album sales or streams alone. Instead, the Korean Business Research Institute uses big data analysis to evaluate singers across several key areas.
The institute analyzed a massive 128,963,307 pieces of data collected from October 22 to November 22, 2025. This represents an 18.04% increase in data compared to the previous month, showing a significant rise in public engagement. The analysis measures four main indexes: media coverage, consumer participation, interaction, and community awareness. This method offers a comprehensive view of an artist’s media presence, fan engagement, and the overall conversation happening around them online.
November’s Top Ranking Artists
BTS secured the number one position with a brand reputation index of 10,202,812. This marks a substantial 30.69% increase in their score from October. The group’s consistent top performance underscores their lasting popularity and strong connection with fans worldwide.
Rising to second place, BLACKPINK achieved a brand reputation index of 6,864,541. This score reflects a massive 91.18% surge in their ranking compared to the previous month, signaling a major return to the spotlight.
Holding a strong third place is trot singer Lim Young Woong, with a brand reputation index of 6,765,253. His continued presence in the top tier highlights his immense popularity among the Korean general public.
The girl group IVE ranked fourth with an index of 5,159,897, a 27.80% rise from their October score. Rounding out the top five is Kim Yong Bin, who saw a 3.47% increase in his score, bringing his total index to 3,699,020.
A Look at the Full List
The diversity of the November rankings showcases the varied tastes of the Korean music audience. The list features a mix of legendary soloists, powerhouse idol groups, and rising rookies.
The complete top 30 for November is:
- BTS
- BLACKPINK
- Lim Young Woong
- IVE
- Kim Yong Bin
- Park Ji Hyeon
- LE SSERAFIM
- SEVENTEEN
- Lee Chan Won
- Cho Yong Pil
- ILLIT
- Park Seo Jin
- EXO
- aespa
- Young Tak
- DAY6
- TWICE
- Red Velvet’s Joy
- WOODZ (Cho Seung Youn)
- Car, the Garden
- KiiiKiii
- Song Ga In
- Red Velvet
- TWS
- Baek Yerin
- ITZY
- Girls’ Generation’s Taeyeon
- CORTIS
- Hearts2Hearts
- BABYMONSTER
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Behind the Data and Broader Impact
A director from the institute explained the reasons behind the top rankings, stating:
“With growing anticipation for full group activities, BTS ranked first, while BLACKPINK, which communicates with fans through global concerts, came in second. Lim Young Woong, who is holding record-breaking nationwide tour concerts, ranked third.”
Separate data for idol group rankings also showed BTS at the top, with high-ranking keywords in their analysis including “digital song,” “ARMY,” and “Billboard.” Their positivity-negativity analysis revealed an overwhelmingly positive score of 93.50%.
The brand reputation rankings are more than just a list; they significantly impact an artist’s career. A high ranking can lead to more opportunities in advertising, offers for television appearances, and greater visibility during the busy year-end awards season. The notable increases for top artists like BTS and BLACKPINK suggest successful promotional activities and strong fan engagement throughout November.
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