The city of Chuncheon is set to invest 1 billion KRW into the Chuncheon Folk Flea Market. This decision comes after a visit from Kim Taehyung, also known as BTS’s V, significantly increased interest in the traditional market. The market, located in Onui-dong, Gangwon Province, is now being developed into a major tourist spot.
Star’s Market Visit
Recently, the Chuncheon Pungmul Market, or Folk Flea Market, became popular online. This surge in attention followed a visit from V of the globally famous group BTS. Currently serving in the military, Kim Taehyung is stationed in Chuncheon with the 2nd Army Corps. On February 23, he shared updates with his fans on Instagram, not directly revealing his location.
Fans Identify Location
Eagle-eyed fans quickly analyzed photos posted by Taehyung. They successfully pinpointed his location as a bench within the Chuncheon Pungmul Market. This bench is situated under the Gyeongchun Line railway bridge. Adding to the market’s charm, the bench features an engraving of a passage from “Camellia Blossoms,” a novel by Kim Yu-jeong, a writer born in Chuncheon.
Upon discovering the location, fans shared their enthusiasm to visit the market. Online communities buzzed with comments from fans planning trips to Chuncheon to see the place V had visited. One fan mentioned online plans to visit the market during their next trip to Chuncheon.
Market to Become Tourist Hotspot
Following this wave of interest sparked by V’s visit, Chuncheon City has announced plans to transform the market. The city aims to develop Chuncheon Pungmul Market into a key attraction for both local and international tourists.
The Ministry of SMEs and Startups has selected Chuncheon for a specialized market development project. As part of this project, the city will invest 1 billion Korean Won into the market by next year. This investment is intended to enhance the market’s facilities and attractions, making it more appealing to visitors. Approximately $685,000 will be used to upgrade the market and attract more tourists.
About Chuncheon Folk Market
Chuncheon Pungmul Market is a traditional market that operates every five days. It stretches for about 500 meters under the elevated Gyeongchun railway line. Its location is very convenient, being just a five-minute walk from several key transport hubs. These include Namchuncheon Station, the Chuncheon intercity bus terminal, and the express bus terminal. This accessibility makes it easy for people arriving by train or bus to visit.
What sets Chuncheon Pungmul Market apart from other traditional markets is its unique setting. It is surrounded by modern high-rise buildings, creating a striking contrast between the traditional market atmosphere and the urban landscape. On market days, the market comes alive with numerous stalls. These stalls sell a wide array of goods, including fresh farm produce, seafood, local snacks, and various other items.
This investment and development plan aims to build on the current popularity boost from BTS V’s visit. Chuncheon City hopes to create a lasting attraction that benefits local businesses and draws in more tourists to experience the unique charm of the Folk Flea Market. The blend of traditional market culture with the modern backdrop, now highlighted by its connection to a global star, positions Chuncheon Pungmul Market as a must-visit destination in Gangwon Province.
