Group Wins Best Push Award at 2024 MTV EMAs

LE SSERAFIM recently achieved a significant milestone by performing on a solo stage at the 2024 MTV Europe Music Awards (EMAs) and winning the Best Push Award. The group showcased a mash-up of their tracks, “Chasing Lightning” and “Crazy,” marking their first performance in the UK.

Several international outlets, including the BBC, spotlighted the achievement, praising the group’s growing global presence. The BBC described their performance:

“The five-piece, who’ve been setting chart records over in the US, jetted in for their first-ever UK performance, a mash-up of Chasing Lightning and the 90s house banger Crazy. On stage at the EMAs, the band got one of the biggest screams of the night despite being relatively unknown in the UK… for now.”

— BBC

Korean Netizens React to International Coverage

While the win and media coverage garnered praise from fans worldwide, Korean netizens expressed skepticism and criticism toward the reports. The phrasing in the BBC article, particularly the remark “relatively unknown in the UK…for now,” became a focal point of mockery.

On an online forum, users shared their candid opinions:

• “They’re the female version of BTS.”
• “LOL ‘despite being relatively unknown…for now.’ The article is so f*cking hilarious. The whole thing from start to finish is saying they aren’t that great but they will become famous. Check your facts, I hate this type of promotion.”
• “They are at a career-high overseas, but they’re receiving ridicule because of the agency.”
• “LOLOLOLOL ‘despite being relatively unknown…for now.’”
• “LE SSERAFIM isn’t that great. Fix your article.”

The name of the award, Best Push, also became a source of ridicule:

• “Yea, not buying it.”
• “The award name is like a joke.”
• “How is the award name ‘best push?’ Congrats to the HYBE princesses.”
• “What are the guidelines for receiving the award?”
• “Is this a joke?”

Context and Significance

Despite the backlash from some Korean audiences, LE SSERAFIM’s appearance at the EMAs marks a noteworthy step in their global career. Performing at an event of this scale highlights their growing influence beyond South Korea.

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