There are a number of reasons why CARATs are angry.
SEVENTEEN debuted in 2015 and have captured the hearts of netizens. With their 9th anniversary approaching, CARATs are furious at HYBE for their recent announcement.
Over the years, SEVENTEEN has produced some beautiful and meaningful merchandise to celebrate their anniversary, whether it’s necklaces, charms, and even earrings.
Recently, HYBE has shared teasers of what fans could expect for SEVENTEEN’s merchandise to celebrate their 9th anniversary.
Putting aside that many CARATs wouldn’t be buying because of pro-Palestine boycotting HYBE, fans pointed out that the design seemed to have no character and took away the core of SEVENTEEN, as they shared other instances.
boycotting aside i really can’t believe how easily soul-less hybe has made svt’s merch to be in recent years…constantly churning out random merch that feels disconnected to svt’s identity, refusing to use colors and characters that mean a lot to the fandom and svt…just evil https://t.co/cbocGiUKdi
— ❔ (@soup4cat) May 21, 2024
boycott aside, you guys can’t let consumerism get to you this bad to the point where you’re buying boring ass merch with questionable design choices 😭 https://t.co/TBTzmHQug8
— lee chan’s lawyer ୨ৎ (@ohmysnoopy) May 21, 2024
On May 22, it was announced that the merchandise for the anniversary was necklaces paired with charms for each member. After some confusion, they also matched each charm to the member to give fans a better idea of what to expect.
While there was a general consensus about the “cheap” and “uncreative” designs, netizens shared how it felt like HYBE hadn’t even consulted the members or fans.
Although some of the designs made sense like S.Coups having a cherry, Woozi with a music note, or Wonwoo‘s keyboard key…
Some seemed to make no sense, like Vernon and the UFO, others were taken literally like Dino‘s being a dinosaur (when his animal is an otter)…
In particular, netizens were angry that Mingyu‘s was french fries…
In the past, the idol pointed out how he felt uncomfortable about “potato” jokes being made, which had become common over the last few months. After seeing HYBE use the “joke” for the merch, CARATs were furious as they pointed out that there were many items that could represent the loving Mingyu that he hadn’t shared made him feel uncomfortable.
didn't we all agree to stop with the potato jokes so how tf did it become his representative merch https://t.co/S8mRRZIwZb
— ًً (@msjeonkims) May 22, 2024
I still don't know if i'll laugh or cry. Mingyu said to stop the potato jokes, carats defending him from people still making that joke and here comes the anniv merch assigning him with Fries 😭 pic.twitter.com/pNWr4KSsGG
— ee 🍒🍓 WTB 05.26 FOLLOW AGAIN KANAGAWA (@threefire_signs) May 22, 2024
sickass creative team, production team, advertising team, marketing team, everybody in that company is so fucking stupid and tone deaf y’all need to go to hell https://t.co/uxDnOvfylT
— joji ✰ (@svtwskid) May 22, 2024
SEVENTEEN has such a distinct image and identity, but CARATs think HYBE are doing the bare minimum just to get money out of fans.