NewJeans‘ member Hyein recently revealed an interesting behind-the-scenes detail about their styling choices.

K-pop idols are known for their ever-changing and often dramatic hairstyles, crucial to their visual appeal and brand identity. From vibrant dye jobs to intricate cuts and styles, these frequent transformations help keep their image fresh and engaging for fans for each album promotion. However, the constant exposure to chemical dyes, bleaches, and heat styling tools can take a significant toll on their hair.

To avoid such damaging effects, ADOR CEO Min Hee Jin opted for hair wigs for NewJeans members. The youngest member Hyein revealed to a fan, “Because she’s always worried that our hair would get damaged, (CEO Min Hee Jin) always gives us wigs.”

As Hyein revealed, the NewJeans members are always seen with new hairstyles for each album promotion, consistently opting for wigs instead of dyeing their hair. 

Korean netizens were impressed with the meticulous care and thought that went into caring for the NewJeans members. Korean netizens commented:

“I think this is so much better that they take care of their hair before the damage. Because when their hair gets damaged, they have to wear hairpieces anyway.”

“Wow, Min Hee Jin is setting the bar for the industry.”

“Hanni’s short hair is a wig too.”

“Wow, Min Hee Jin’s consideration for the members is so crazy.”

“They look so good with dyed hair but also it’s amazing that they all style their hair with wigs. I didn’t think the hair they wore were wigs.”
“Min Hee Jin is the best.”

“The other agencies should learn from this.”

“This is so wise.”

“It’s more fascinating that they wore wigs. They didn’t look like wigs.”

“So nice.”

“CEO Min Hee Jin, please share the information about the wigs.”

“It’s really true Min Hee Jin cares for the members immensely.”

“Min Hee Jin really thinks of the members as her daughters.”