Netflix is under fire for potentially using AI-generated artwork to promote the new season of the Korean cooking show Chef & My Fridge, also known as Please Take Care of My Refrigerator. This follows a similar incident involving AI-generated promotional material for the animated series Arcane. The new season of Chef & My Fridge is set to premiere on January 12, 2025.
Details of the Allegations
To promote the upcoming season of Chef & My Fridge, Netflix released a poster showing a chef opening a refrigerator. Viewers quickly noticed odd details in the image, such as refrigerator handles seemingly located inside the doors and oddly shaped bananas, suggesting the use of AI-generated art.
This isn’t the first time Netflix has faced such accusations. In November 2024, they received backlash after fans noticed that a promotional poster for Arcane Season 2 appeared to have been created using generative AI. Viewers pointed out anatomical errors, like distorted hands, which are common signs of AI-generated images. Riot Games, the developer of League of Legends (on which Arcane is based), responded on X, acknowledging the mistake and removing the image.
Alex Shahmiri, Arcane’s brand lead, stated:
“Appreciate you bringing this to our attention. We have a strict stance of no AI for anything relating to Arcane cause it’s disrespectful to the incredible artists who worked on the show. This image was a mistake and has since been removed. [Thank you] again for calling it out.”
appreciate you bringing this to our attention. we have a strict stance of no ai for anything relating to arcane cause it's disrespectful to the incredible artists who worked on the show. this image was a mistake and has since been removed. ty again for calling it out
Netflix was previously accused of using AI to alter photos in the true crime documentary What Jennifer Did, which focused on Jennifer Pan. In that case, AI was reportedly used to change existing images, sparking debates about the ethics of such practices.
Chef & My Fridge, originally titled Please Take Care of My Refrigerator, is a popular Korean reality cooking show that originally aired from 2014 to 2019. The show features celebrity guests who bring their own refrigerators to the studio. Top Korean chefs then compete to create gourmet dishes using only the ingredients found inside those refrigerators. The show blends surprise, culinary creativity, and personal stories.
Reactions and Implications
Netizens have argued that it is important for companies like Netflix to ensure their promotional materials meet quality standards and respect the work of human artists to maintain viewer trust and artistic integrity. The cases of Arcane and Chef & My Fridge highlight the need for Netflix to balance innovation with ethical responsibility. They must ensure that the use of AI enhances, rather than hurts, the creative industries and the artists who work in them.
The new season of Chef & My Fridge will feature Kim Seong-joo, Ahn Jung-hwan, and other celebrity guests. It will begin airing on Netflix on January 12, 2025.
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Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
