Amidst the ongoing discussions surrounding Kim Soo Hyun and his connection with Kim Sae Ron, it appears that not all brands are cutting ties with the actor. While several domestic and international companies have reportedly suspended or terminated their collaborations with Kim Soo Hyun, one outdoor brand, Eider, is seemingly still maintaining their agreement.
News outlets had previously indicated that Eider had ceased working with Kim Soo Hyun. However, keen-eyed netizens have noticed that despite the brand removing him from their official social media accounts and prominent advertisements, his television commercials for Eider are still being broadcast.
Furthermore, a recent report has stated that the outdoor apparel company Eider is indeed continuing its contractual relationship with the actor. This comes after multiple other brands have distanced themselves from Kim Soo Hyun. The British perfume brand Jo Malone London recently announced a suspension of all promotional activities with him and is considering the possibility of ending their contract. Homeplus, a brand that had recently extended its contract with Kim Soo Hyun last year with eight months remaining, has now switched its advertisements to ones that do not feature him. Additionally, Cuckoo China reportedly suspended all promotional activities related to the actor just days after signing him.
Earlier, there were reports that Korean netizens had called for boycotts against brands that continued to employ Kim Soo Hyun as a model.
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