A recent airport arrival scene at Incheon International Airport has become a major topic of online discussion, focusing on the media coverage of two of K-Pop’s biggest stars. Fans noticed a difference in how BLACKPINK’s Jisoo and BTS’s Jimin were covered by press after returning from Paris Fashion Week, leading to a wave of reactions across social media.
The Airport Arrival Scene
The situation unfolded when both artists arrived at the airport on the same day. Jisoo, who serves as a global ambassador for Dior, was returning from the brand’s show at Paris Fashion Week. In footage from the media outlet Dispatch, Jisoo was seen walking past the cameras and offering a polite greeting. However, the livestream soon shifted its focus.
Shortly after Jisoo’s arrival, BTS’s Jimin appeared. The camera coverage then remained fixed on Jimin for an extended period, reported to be over an hour. The difference in coverage was also evident in later video uploads. While the outlet Newsen posted a 57-second video of Jisoo, multiple media channels published longer clips focused on Jimin, from the main footage to the video thumbnails.
Fan Reactions and Online Debate
The noticeable difference in media attention did not escape the notice of fans. Edited clips comparing the two arrivals quickly spread on social media platforms like X (formerly Twitter), leading to a heated online debate. Many fans of Jisoo, known as BLINKs, expressed their frustration, feeling that the artist was being unfairly overlooked.
One fan questioned online, “Why is Jisoo being ignored in her own country?” Others pointed to her significant achievements, with one comment reading, “She’s a global ambassador for Dior and a top visual of BLACKPINK—yet barely gets screen time?” Some netizens described the situation as a clear example of media bias.
However, not all reactions were critical of the media’s actions. Some online users suggested that the level of coverage might not be a reflection of an artist’s status. They proposed that Jisoo might have preferred a more low-key arrival to maintain her privacy and avoid the crowds. One social media post noted, “Maybe she just wants to pass quietly without the media chaos.”
A Closer Look at Media Logistics
While the edited clips fueled discussions of favoritism, a closer look at how airport media operates provides more context. Airport coverage can depend on many factors beyond an artist’s popularity. These include the specific timing of an arrival, the physical angles from which media are allowed to film, security restrictions, and the pre-arranged assignments for each media outlet.
As one social media commentary highlighted, “airport coverage can be influenced by timing, angles, security, and outlet assignments—not just popularity.” Both Jisoo and Jimin conducted themselves professionally during their arrivals, and both are widely supported artists on the global stage.
Jisoo’s Current Projects and Activities
Despite the airport incident, Jisoo continues to maintain a busy schedule. After departing from her former agency, she established her own company called BLISSU. At the end of 2024, her agency announced they were preparing “wonderful surprises” for fans in 2025.
Her current activities are heavily focused on acting. She is set to star in the Coupang Play series Newtopia, which is scheduled to begin airing on February 7th. She has also been confirmed for a role in the movie Omniscient Reader’s Viewpoint, slated for release in 2025. Additionally, she is positively considering a role in the new drama Monthly Boyfriend.
Also Read: BLACKPINK’s Jisoo Announces New Duet “EYES CLOSED” with Mystery Partner
Credits: Kênh14,Dispatch,Newsen
