Kim Soo Hyun faces heavy criticism as netizens accuse him of manipulating media coverage by referencing actress Ko Joon Hee’s past scandal. A recent article sparked outrage, suggesting his company’s silence mirrored the situation that harmed Ko Joon Hee’s reputation.
The Controversial Article
On March 13, 2025, Sports Kyunghyang published an article titled, “Did we forget Ko Joon Hee’s ‘Burning Sun rumor’ incident? Kim Soo Hyun faces pressure due to official statement teaser.” The article drew parallels between Kim Soo Hyun’s current situation and Ko Joon Hee’s past experience with the Burning Sun scandal. Ko Joon Hee faced public backlash due to a photo with Seungri, leading to accusations of involvement. She later clarified the situation, blaming her company for their lack of response.
The article implied that Kim Soo Hyun’s company’s silence fueled the intense criticism against him, just as Ko Joon Hee’s company’s silence harmed her.
Netizens immediately reacted negatively, accusing Kim Soo Hyun of media manipulation. They specifically targeted his company, which he founded, criticizing him for using another actress to deflect criticism.
Netizen comments included:
“Fck, stop bringing innocent actresses into this for your own use, you fckers.” “These trash reporters keep bringing in actresses into things.” “Trash reporters, as expected. Crazy people.” “Look at how he’s using actresses to shield himself. Fcking insane.” “Fck, why is he doing this to innocent people?”
The backlash stems from allegations in March 2025, where Kim Soo Hyun was accused of a romantic relationship with actress Kim Sae Ron, who was 15 at the time. Kim Sae Ron’s aunt alleged the relationship, which started when she was a minor, contributed to the actress’s tragic death.
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