Kim Woo-bin has officially replaced Kim Soo-hyun as the new face of Shabu All Day following the controversy surrounding the latter’s alleged relationship with late actress Kim Sae-ron. The restaurant chain updated its website on June 2, showcasing Kim Woo-bin as its main model. Some netizens have praised the decision, calling it a smart move for the brand’s image.
The change comes after Shabu All Day faced backlash due to Kim Soo-hyun’s scandal. Many franchise owners had already removed or covered up promotional materials featuring him. Some stores even flipped over table mats with his image to avoid negative reactions from customers.
Kim Woo-bin is known for his clean reputation and strong public image. His appointment signals a fresh start for the brand. Meanwhile, Kim Soo-hyun has lost multiple endorsement deals, including major brands like Dinto, Tous Les Jours, Shinhan Bank, and Prada.
Kim Soo-hyun admitted to dating Kim Sae-ron for about a year after she turned 18 but denied any relationship while she was a minor. He has filed an $8 million defamation lawsuit against her family. The controversy has severely impacted his career, with many brands cutting ties.
Shabu All Day’s decision to bring in Kim Woo-bin aims to restore consumer trust. The actor’s rising popularity and positive public perception make him a safe choice. The brand hopes this move will help them recover from the recent turbulence.
“Kim Woo-bin is a great fit for Shabu All Day. His image is reliable and fresh, exactly what the brand needs right now.” – Netizen comment
“Finally, a smart decision. Kim Soo-hyun’s scandal was damaging the brand’s reputation.” – Online reaction
Kim Soo-hyun was once one of the most sought-after endorsers in South Korea, with over 16 major deals. Now, most brands have either terminated his contracts or quietly removed his ads. The scandal has also affected his acting projects, with some productions pausing or reconsidering his involvement.
Kim Sae-ron’s family has accused Kim Soo-hyun of dating her when she was underage. They shared messages and letters as proof, but YouTuber Lee Jin-ho has disputed these claims, presenting evidence that Kim Soo-hyun was in another relationship during the disputed period.
The controversy has sparked debates online, with some fans supporting Kim Soo-hyun and others demanding accountability. A petition calling for stricter laws on underage relationships in South Korea has gained over 50,000 signatures. The case continues to unfold as more details emerge.
Shabu All Day’s quick response in replacing Kim Soo-hyun shows how brands handle celebrity scandals. Kim Woo-bin’s appointment is seen as a strategic move to regain customer confidence. The actor’s upcoming projects and steady fanbase make him a strong choice for the brand’s revival.
Kim Soo-hyun’s legal team maintains his innocence, stating that the allegations are false. His agency, Gold Medalist, has also denied any wrongdoing. However, the damage to his public image has been significant, with many questioning his past endorsements and roles.
Soo-hyun’s legal battle continues, with court hearings expected in the coming months. The outcome could influence his career trajectory. Meanwhile, Shabu All Day is moving forward, hoping Kim Woo-bin’s appeal will bring positive attention back to the brand.
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