Katy Perry‘s latest music video for her single Lifetimes has become the subject of controversy in Spain, with the Environmental Department of the Balearic Islands launching an investigation into alleged environmental damage caused during the filming. The investigation focuses on potential harm to the Ses Salines Natural Park, a protected area within the Balearic Islands, known for its unique ecosystem and biodiversity.

Allegations of Environmental Harm in Protected Area

The controversy began shortly after the release of the Lifetimes music video on August 8, 2024, when it was revealed that the production company behind the video might not have obtained the necessary permits to film in Ses Salines Natural Park. The area, located on the island of S’Espalmador, is recognized for its fragile dunes and salt marshes, which are home to various endangered species.

On August 14, 2024, just six days after the video premiered, the Environmental Department of the Balearic Islands issued a statement confirming that they were investigating the potential environmental impact of the filming. According to the department, the production team, which included Katy Perry and her crew, allegedly caused damage to the beach and surrounding dunes while shooting scenes for the video. The visuals in question show Perry walking through the dunes, which are marked with ropes indicating restricted areas.

The Department for Environment clarified that while the filming does not constitute a “crime against the environment,” it is considered an infringement of environmental protection laws. The department emphasized that such incidents could have been avoided if the production team had followed the proper licensing procedures. They also noted that obtaining the correct permits for filming in protected areas is possible, provided that all regulations are adhered to.

Impact on Katy Perry’s Upcoming Album Release

The Lifetimes music video, directed by Stillz and produced by Dr. Luke, is part of the promotional campaign for Perry’s upcoming sixth studio album, 143, which translates to “I Love You.” The album is scheduled to be released on September 20, 2024, via Capitol Records. Lifetimes is the second single from the album, following Woman’s World.

The music video showcases Perry’s adventurous trip to Ibiza, where she is seen enjoying the island’s nightlife, dancing at bars, tossing pizza into a crowd, and riding a motorcycle. The video has gained significant attention online, but the environmental controversy has overshadowed its initial success.

Katy Perry has previously described Lifetimes as a song about finding a deep and meaningful connection, which she refers to as a “soulmate.” In an interview with People, she explained that a soulmate doesn’t always have to be a romantic partner; it can be a child, a best friend, or even a pet. Perry mentioned that her soulmate is her daughter with Orlando Bloom, Daisy Dove. The song’s lyrics reflect this sentiment, with Perry singing about eternal love and the idea of reuniting with a soulmate in every lifetime.

Potential Consequences and Industry Reactions

The investigation into the environmental impact of the Lifetimes music video could lead to legal repercussions for the production company and potentially for Katy Perry herself, depending on the findings of the Environmental Department. The department has not yet disclosed the full extent of the damage or the possible penalties, but they have indicated that the situation could have been avoided with proper planning and adherence to local regulations.

The controversy has sparked a broader discussion within the entertainment industry about the responsibility of artists and production teams when filming in sensitive or protected environments. Environmental groups and local residents have expressed concerns about the increasing number of high-profile projects being filmed in ecologically vulnerable areas without proper oversight.

While the investigation is ongoing, the incident serves as a reminder of the importance of balancing creative expression with environmental stewardship. As Katy Perry prepares for the release of her album 143, the outcome of the investigation may impact public perception of the project and potentially influence future decisions regarding filming locations for music videos and other entertainment productions.

For more updates on Katy Perry’s Lifetimes Music Video Investigation, tune in to Vviptimes.

Source: YouTube, People Magazine, Environmental Department of Balearic Islands, Capitol Records