The 2024 Brand of the Year Awards celebrated the most influential and beloved figures in Korean entertainment, with the winners announced on September 3, 2024. Hosted by the Korean Consumer Forum, this annual event honors the best of the best in categories ranging from music and drama to sports and online entertainment. This year’s awards highlighted the remarkable achievements of both well-established stars and rising talents, solidifying their influence in the ever-competitive world of K-entertainment.

Major Wins for ‘Lovely Runner’ and ‘Queen of Tears’ Cast Members

It was a night of triumph for the cast of Lovely Runner and Queen of Tears, who took home several prestigious awards. Byeon Woo Seok and Kim Hye Yoon, stars of Lovely Runner, were among the night’s biggest winners. Byeon Woo Seok secured the title of Best Actor (Hot Trend), while Kim Hye Yoon was honored as Best Actress (Hot Trend). Their outstanding performances have not only captivated audiences but have also earned them significant recognition within the industry.

From the cast of Queen of Tears, Kim Soo Hyun and Kim Ji Won emerged as major victors. Both actors were awarded Best Actor and Best Actress, respectively, for their roles in the highly acclaimed drama. Their exceptional portrayals have cemented their status as leading figures in the Korean drama scene.

Musical Talents Recognized for Their Contributions

The 2024 Brand of the Year Awards also celebrated the achievements of various musical talents. aespa and Day6 were among the top winners in the music category, receiving accolades for their impressive contributions to the industry. aespa was crowned Best Female Idol Group (Vietnam), further solidifying their global appeal, while Day6 was named Best Band.

Other notable winners in the music category include:

Rising Star (Female Idol): KISS OF LIFE

Rising Star (Male Idol): RIIZE

Best Male Solo: Lim Young Woong

Best Female Solo: IU

Best Male Idol Group: TEMPEST

Best Female Idol Group: NewJeans

Best Female Rookie: UNIS

Best Male Rookie: TWS

Best Female Entertainment Idol: IVE’s An Yujin

Best Male Solo (Vietnam): Doh Kyungsoo (of EXO)

Best Female Solo (Vietnam): Taeyeon (of Girls’ Generation)

Best Male Idol Group (Vietnam): TEMPEST

Best Male Rookie (Vietnam): NCT WISH

Best Female Rookie (Vietnam): BABYMONSTER

Best Male Vocal: Hong Isaac

Best Female Vocal: Younha

Hot Icon (Female): Lee Hyo Ri

Dramatic Victories in Drama and Film Categories

The drama and film categories saw fierce competition, with Kim Ji Won and Kim Soo Hyun continuing their winning streak. Their drama, Queen of Tears, was also recognized as the Best K-drama (Vietnam). Other notable awards in this category include:

Best Actor (Hot Trend): Byeon Woo Seok

Best Actress (Hot Trend): Kim Hye Yoon

Male Actor of the Year (Rising Star): Song Geon Hee (Lovely Runner)

Best Actress (Rising Star): Jeon Jong Seo (Wedding Impossible)

Best Actress (OTT): Chun Woo Hee (The Atypical Family, The 8 Show)

Best Actor (OTT): Koo Kyo Hwan (DP2)

Acting Idol of the Year: Lee Seung Hyub (Lovely Runner)

Best Actress (Scene Stealer): Jung Young Joo (Lovely Runner)

Best Actor (Scene Stealer): Park Ji Hwan (The Roundup: Punishment)

Best Actress (Movie): Kim Go Eun (Exhuma)

Best Actor (Movie) – 2nd consecutive year: Ma Dong Seok (The Roundup: Punishment)

Other Noteworthy Winners

Beyond the music and drama categories, the awards extended to a variety of other fields. Son Heung Min was recognized in the Sports Athlete Category, while Captain Hong Gil Eom was named Person of the Year. The awards also honored entertainers across multiple platforms:

Multitainer (Male): Kyuhyun (of Super Junior)

Multitainer (Female): Han Ga In

Web Entertainment MC (Male): Yoo Jae Suk (PINGGYEGO)

Web Entertainment MC (Female): Jang Do Yeon (Salon Drip)

Male Entertainer (5th consecutive year): Yoo Jae Suk

Female Entertainer (2nd consecutive year): Lee Eun Ji

Male Entertainer (2nd consecutive year): Jo Se Ho

Female Entertainer (5th consecutive year): Jang Do Yeon

Celebrity YouTuber (Female): Jang Young Ran

Spotainer Category: Kim Dong Hyun

YouTube Comedy Channel Category: Short Box

Crossover Group Category (4th consecutive year): Forestella

YouTube Sports Channel (Soccer): Shoot for Love

Best Program (Observational Entertainment) – 3rd consecutive year: I Live Alone

Best Program (Weekend Entertainment) – 2nd consecutive year: Running Man

Best Program (OTT): High School Mystery Club

Best Program (Talk Show) – 5th consecutive year: You Quiz on the Block

Best Program (Travel Reality) – 2nd consecutive year: Born to Travel Around the World 3

Best Program (Sports Entertainment): Strongest Baseball

Best MC (2nd consecutive year): Park Kyung Rim

Comedian (Female): Lee Su Ji

Comedian (Male): Kim Won Hoon

Radio DJ (Female): Lee Eun Ji

Radio DJ (Male): Park Myeong Su

Advertising Model (Female): Go Youn Jung

Advertising Model (Male): Lim Young Woong

Hot Icon (Male): Kim Seon Tae

Esports Player (Vietnam): Faker

This year’s Brand of the Year Awards highlighted the immense talent and influence of these stars across various entertainment sectors. With such a diverse and accomplished roster of winners, the awards once again underscored the vibrancy and global impact of Korean entertainment.

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