BTS

V

BLACKPINK’s Record-Breaking Feat: 93 Million YouTube Subscribers and Counting

BLACKPINK

IU's Singapore Shows for H.E.R. World Tour Sell Out in Breakneck Speed: "Thanks to the Power of UAENA"

IU

Cha Eun Woo

Han So-hee

Kim Ji Won Has Flabbergasted Netizens With Her Unexpected Singing And Dancing Skills

Kim Ji Won

Park Min Young

SEVENTEEN

Jungkook

Park Hyung Sik

Park Shin Hye

Kim Go-eun Surprises Fans with Coffee and Movie Goodies at "Exhuma" Coffee Truck Event

Kim Go Eun

Former Oh My Girl's JinE Apologizes for Social Media Post About aespa's Karina and Lee Jae Wook's Dating News

Karina

Selena Gomez

Le Sserafim

Dakota Johnson

Megan Fox

Taylor Swift

Kim Soo Hyun

Lee Jae Wook

Jennie

Gong Yoo

J-Hope

RIIZE

aespa

Song Joong Ki

HYBE Takes A Shot At Min Hee Jin For Berating Their Environmental Initiatives

Hybe

ADOR Threatens Strong Legal Action Against Perpetrators Targeting NewJeans

NewJeans

Byeon Woo Seok

Byeon Woo Seok

NCT

NCT

What Happened Between Hyeri, Ryu Jun-Yeol, and Han So-hee? Hyeri Opens Up About Ex-Boyfriend's New Relationship

Hyeri

Royal Rumble: Spanish Journalist Doubles Down on Kate Middleton's Alleged Health Concerns

Kate Middleton

Upcoming K-Pop Girl Group ILLIT of HYBE Labels’ Faces Speculation About Their Potential Success… Or Failure

ILLIT

lisa

Lisa

BTS’ Jimin’s song Smeraldo Garden Marching Band grabs top spot on iTunes chart in 108 countries within 24 hours of release

Jimin

Install VvipTimes App (PWA) For Desktop Users:-

VvipTimes App(PWA) Desktop

Install VvipTimes App on Android Device:-

VvipTimes App(PWA) Android

“Queen Of Tears” Kim Ji Won Reportedly Replaces Han So Hee As Soju Brand Chum Churum’s New Model

“Queen Of Tears” Kim Ji Won Reportedly Replaces Han So Hee As Soju Brand Chum Churum’s New Model

By

|

IST

|

in

Kim Ji Won in Talks to Be New Face of Soju Brand Chum Churum

Popular actress Kim Ji Won is reportedly in discussions to become the new brand ambassador for Korean soju brand Chum Churum.

According to reports on March 26, Kim Ji Won, known for her roles in dramas like “Descendants of the Sun” and the recent hit “Queen of Tears,” is being considered to replace actress Han So Hee as the face of the brand.

Chum Churum Remains Tight-Lipped on New Model

While reports claim Kim Ji Won is the frontrunner, Chum Churum‘s parent company, Lotte, has yet to confirm the news. A representative for Lotte responded to inquiries with a cautious statement:

“We are exploring possibilities in regards to the Chum Churum model. However, at this time, I cannot confirm anything.”

This lack of confirmation leaves the official role open, with Kim Ji Won’s potential ambassadorship still under negotiation.

Han So Hee’s Short-Lived Partnership with Chum Churum

The news of Kim Ji Won’s potential involvement with Chum Churum comes just weeks after the brand announced it would not be renewing its contract with Han So Hee. The actress, who became the face of Chum Churum in early 2023, only held the position for a year before the brand decided to move in a different direction.

Did Han So Hee’s Controversy Affect Brand Renewal?

Han So Hee’s contract termination with Chum Churum coincided with rumors of a romantic relationship with actor Ryu Jun Yeol. While both actors denied the claims, the speculation led many to believe it might have influenced the brand’s decision not to renew.

Soju brands in Korea are known to be particularly cautious about their public image, and maintaining a clean and wholesome image is often a priority.

What Does This Mean for Kim Ji Won?

Kim Ji Won’s reputation for portraying relatable and down-to-earth characters could make her a strong fit for Chum Churum. However, with Lotte refusing to confirm anything at this point, it remains to be seen if she will officially become the brand’s new ambassador.


To get our latest news/breaking news as instant notification in your device, please allow VvipTimes to send you notification. If you prefer less noise, you can simply follow us on Twitter(X).

What are your thoughts?

Leave a Reply

Your email address will not be published. Required fields are marked *

Breaking News