ADOR issued a statement on December 18, addressing the social media activities of NewJeansfollowing their contract termination. The statement comes in the wake of NewJeans members launching a new Instagram account named @jeanzforfree, which has been actively used to engage with fans by sharing updates, photos, and captions.
NewJeans‘ new account serves as a platform for the members to communicate directly with their fanbase, much like the functionality of their previous fan interaction app, Phoning. This move has stirred discussions among fans and netizens alike, as it marks a significant shift in the group’s communication strategy post their exit from ADOR.
ADOR’s Official Response
In their statement, ADOR emphasized their expectation for NewJeans to utilize the official social media channels, including Instagram and X (formerly Twitter), which were established under their management. They stated:
“NewJeans has dedicated platforms created specifically for communication with fans, as well as official social media accounts such as Instagram and X (formerly Twitter). ADOR hopes that the NewJeans members will continue interacting with fans through these official channels as they have done so far.”
ADOR has continued to manage and post updates about NewJeans on these official accounts, despite facing some critique and mockery from online communities. This reaction from the public reflects the complex dynamics between artists and their former agencies, especially regarding control over public interaction platforms.
The situation underscores the ongoing adjustments in communication strategies by NewJeans following their contract termination. As they navigate this new chapter, their choice of social media platforms becomes pivotal in maintaining fan engagement.
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