KISS OF LIFE has personally apologized for the content of a recent birthday livestream featuring member Julie. This follows criticism that the members appeared in styles and acted in ways that depicted racial stereotypes.
Details of the Controversy
During Julie’s birthday livestream, some members of KISS OF LIFE were seen in ways that drew criticism. Belle was noted for dressing in clothing associated with the Latino Cholo subculture and referred to herself as “Taco Belle.” Additionally, the group faced backlash for actions perceived as stereotypical depictions of Black people.
Company’s Initial Response
Prior to the members’ personal apology, their company, S2 Entertainment, had issued an apology regarding the livestream. However, many fans felt this initial response was insufficient in addressing the concerns raised.
Handwritten Apology from KISS OF LIFE
On April 5, KISS OF LIFE shared a handwritten letter on their official Instagram account. The letter directly addressed the controversy surrounding the livestream.
We sincerely apologize for the inappropriate content shown during Julie’s birthday live on April 3rd.
We deeply regret the hurt and offense our actions and words have caused. We understand the gravity of this issue and are reflecting deeply on our insensitivity.
This incident has taught us the importance of understanding and respecting different cultures. We promise to educate ourselves further and ensure that our future content is more thoughtful and respectful.
We are committed to learning from this mistake and will strive to do better in the future.
Once again, we sincerely apologize to everyone who was hurt or offended by our actions.
Sincerely,
KISS OF LIFE
The group stated in their letter that they have been reflecting on the incident and promised to be more mindful and improve their understanding of cultural sensitivity in their future content.
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