The January 2025 individual idol brand reputation rankings are out, and BLACKPINK’s Rosé has claimed the top spot. Following her are aespa’s Karina in second place and ASTRO’s Cha Eun Woo in third. The Korea Corporate Reputation Research Institute conducted the analysis, examining 163,322,138 pieces of data from 1,730 idols between December 29, 2024, and January 29, 2025.
Brand Reputation Index Breakdown
The institute calculated the brand reputation index by looking at participation, media, communication, and community indices. Overall, the data showed a 15.89% decrease compared to the previous month’s 194,169,629 data points. This index measures the connection between online activity and brand consumption, including positive and negative evaluations, media and consumer interest, communication volume, brand risk assessments, and reputation editor monitoring.
Top Ranking Idols
Here’s a look at the top-ranking idols and their scores:
Rosé (BLACKPINK): Brand reputation index of 8,692,225. Her indices were: Participation 643,754, Media 720,638, Communication 2,638,084, and Community 4,687,749. This represents a 53.84% decrease from the previous month.
Karina (aespa): Brand reputation index of 6,352,554, a 5.91% increase. Her indices: Participation 861,100, Media 883,015, Communication 1,583,401, and Community 3,027,738.
Cha Eun Woo (ASTRO): Brand reputation index of 6,268,597, a 25.16% increase. His indices: Participation 828,400, Media 905,680, Communication 1,895,64, and Community 2,643,952.
Jang Won Young (IVE): Brand reputation index of 5,171,231, an 11.97% decrease. Her indices: Participation 903,40, Media 839,466, Communication 1,279,231, and Community 2,152,194.
G-Dragon: Brand reputation index of 4,705,310, a 23.06% decrease. His indices: Participation 775,644, Media 972,778, Communication 1,033,056, and Community 1,923,832.
Expert Analysis
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, commented on the results. He noted the overall decrease in data volume and pointed out specific decreases in brand consumption (13.60%), brand issues (10.17%), brand communication (15.23%), and brand diffusion (18.06%). Regarding Rosé’s top ranking, he mentioned high-frequency words in the link analysis like “release, reverse trend, and appear.” Keyword analysis revealed “apartment, Rosé, and vinyl album” as important terms, with a positive-to-negative ratio of 92.97% positive.
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Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
