The Boyz, a popular K-pop group, might undergo a name change as they prepare to leave IST Entertainment. On November 15, reports revealed that all 11 members have signed with a new agency and will continue their group activities, but discussions are ongoing about the group’s trademark rights.

Trademark Issues and Speculations

After debuting under IST Entertainment in 2017, The Boyz’s exclusive seven-year contract is set to expire in December. With their move to a new label, questions have arisen about ownership of the group’s name. Reports indicate that the name “The New Boyz” has already been registered as a trademark, leading to speculation about a possible rebranding.

Korean netizens have reacted to the situation, with many sharing their thoughts on the potential new name. Comments from a popular online community included:

“I guess they didn’t get the name.”
“Companies don’t usually give the name.”
“Of course, they won’t give them the rights. The company spent money and invested to create the brand.”
“The New Boyz…”
“I think the new name is fine.”
“I think they registered the new name just in case the company doesn’t grant them the rights.”
“I honestly think ‘The New Boyz’ sounds funny.”
“They registered TNBZ too.”

A Possible New Chapter

Despite the uncertainties, fans are relieved that the members will continue as a group under a new label. The Boyz’s next steps, including whether they will adopt a new name or retain their current one, remain a point of interest for fans and the K-pop industry alike.

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