The Korean Business Research Institute has released the September brand reputation rankings for rookie idol groups. RESCENE continued their strong performance by taking the number one spot with an impressive brand reputation index of 7,457,923. This score marks a 10.03 percent increase from their August ranking.
The institute analyzed big data collected from August 1 to September 1, examining consumer participation, media coverage, interaction, and community awareness indexes. A total of 19,735,635 brand data points were extracted for this month’s analysis.
RESCENE’s Keyword Analysis Shows Strong Fan Engagement
The group’s keyword analysis revealed high-ranking phrases including “LOVE ATTACK” and “Pretty Girl,” which are among their popular songs. Related terms that appeared frequently were “cheer on,” “donate,” and “advertise”. These keywords show that fans are actively supporting the group through various channels.
RESCENE’s brand reputation index breakdown includes a participation index of 1,029,392, media index of 1,217,378, communication index of 2,735,487, and community index of 2,475,666. The group’s total score of 7,457,923 represents a significant achievement in the rookie idol scene.
CORTIS Holds Second Place
CORTIS maintained their position at second place with a brand reputation index of 2,438,696 for September. The group continues to show consistent performance in the rankings, holding onto their spot from the previous month.
CORTIS’s brand reputation breakdown shows a participation index of 431,886 and a media index of 539,814. The group consists of members Martin, James, Juhoon, Seonghyeon, and Keonho.
KiiiKiii Rises to Third Place
KiiiKiii moved up to third place with a brand reputation index of 1,485,176. The group saw a 7.23 percent increase in their score compared to last month. This rise shows growing public interest in the group.
Hearts2Hearts Jumps to Fourth
Hearts2Hearts made a significant jump to fourth place with a brand reputation index of 1,192,464. The group recorded a 34.52 percent rise in their score since August, marking the biggest percentage increase among the top five.
TUIDE Debuts at Fifth Place
HYBE’s new girl group TUIDE made their first appearance on the list at fifth place with a brand reputation index of 832,440. Their debut on the rankings shows immediate public attention following their launch.
Individual Rookie Idol Rankings: RESCENE Members Sweep Top Five
The institute also released individual rookie idol brand reputation rankings for September, based on big data collected from August 2 to September 2. RESCENE members took all five top spots on the list.
Woni kept first place with a brand reputation index of 2,857,659, marking a 13.93 percent rise from last month. Her keyword analysis included phrases like “Like Woni” and “superstar,” with related terms such as “lovely,” “advertise,” and “cheer on”. The institute’s analysis showed a positivity-negativity result of 94.32 percent positive reactions for Woni.
Zena moved up to second place with a brand reputation index of 1,276,749, a 12.26 percent increase from August. Liv climbed to third with a score of 1,107,096, rising 0.53 percent since last month. Minami landed in fourth for September with a brand reputation index of 1,032,418. May completed RESCENE’s top five placement with 977,044, marking a 2.49 percent increase from August.
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Full Top 30 Rookie Group Rankings for September
The complete top 30 rookie idol group brand reputation rankings for September is as follows:
- RESCENE
- CORTIS
- KiiiKiii
- Hearts2Hearts
- TUIDE
- ILLIT
- TWS
- BABYMONSTER
- KATSEYE
- MEOVV
- ALPHA DRIVE ONE
- XLOV
- LNGSHOT
- izna
- ARTMS
- Candy Shop
- idntt
- KickFlip
- AtHeart
- Geenius
- UNIS
- AND2BLE
- IDID
- USPEER
- SPIA
- NAVILLERA
- SAY MY NAME
- NEXZ
- eite
- NouerA
Full Top 30 Individual Rookie Idol Rankings
The complete top 30 individual rookie idol brand reputation rankings for September includes:
- RESCENE’s Woni
- RESCENE’s Zena
- RESCENE’s Liv
- RESCENE’s Minami
- RESCENE’s May
- ILLIT’s Wonhee
- CORTIS’s Keonho
- TWS’s Dohoon
- MEOVV’s Anna
- Hearts2Hearts’ Jiwoo
- Hearts2Hearts’ Ian
- KiiiKiii’s Haum
- CORTIS’s Juhoon
- KATSEYE’s Manon
- CORTIS’s Martin
- CORTIS’s James
- CORTIS’s Seonghyeon
- ILLIT’s Minju
- ILLIT’s Moka
- Hearts2Hearts’ Stella
- Hearts2Hearts’ Yuha
- Hearts2Hearts’ Carmen
- Hearts2Hearts’ Ye-on
- Hearts2Hearts’ A-na
- ILLIT’s Yunah
- Hearts2Hearts’ Juun
- AtHeart’s Nahyun
- KiiiKiii’s Leesol
- TWS’s Shinyu
- MEOVV’s Gawon
The Korean Business Research Institute’s monthly brand reputation rankings serve as an important measure of public interest and engagement with K-pop groups. These rankings help fans and industry professionals track the rising popularity of rookie groups in the competitive K-pop landscape.
Also Read: BTS Claims Top Spot in September Advertising Model Rankings, RESCENE Surges to Second Place
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