BABYMONSTER member Asa made a lasting impression during the group’s recent concert in Vietnam. The young artist won over local fans with a culturally respectful gesture. During the HELLO MONSTERS tour stop, Asa removed her conical hat before greeting the audience, acknowledging its significance in Vietnamese culture.
The moment quickly spread online, with Vietnamese fans praising her awareness. Many called it a “small but meaningful” act of respect. BABYMONSTER’s Hanoi concert marked their first major event in Vietnam, drawing thousands of fans.
“Asa didn’t just perform—she connected with us. Removing the hat showed she understands our culture,” a fan shared on social media.
Conical hats, known as nón lá, are a national symbol in Vietnam. Wearing them incorrectly or inappropriately can be seen as disrespectful. Asa’s quick adjustment demonstrated her attentiveness to local customs. Fans noted how she carefully took off the hat before bowing to the crowd.
Asa is going viral on TikTok for her respectful behavior. During the time to bow, she paused because she was wearing a hat — a small but meaningful act of politeness. Only after removing it did she bow properly and gracefully. Vietnamese fans are praising her and expressing… pic.twitter.com/IQBdEM4Nva
BABYMONSTER’s tour has highlighted the group’s global appeal. The YG Entertainment trainees-turned-idols have been praised for their stage presence and fan interactions. Asa, the group’s Japanese rapper, has stood out for her multilingual skills and stage manners.
The Hanoi concert featured hits like BATTER UP and DREAM, with members engaging the crowd in Vietnamese. Social media buzzed with clips of Asa’s moment, amassing millions of views. Many fans called it a “perfect example of cultural sensitivity in K-pop.”
“It’s rare to see such genuine respect from performers. Asa set a great example,” another fan commented.
Cultural awareness has become increasingly important in K-pop as groups expand globally. BABYMONSTER, YG’s newest girl group, has emphasized international fan engagement since their debut. The group includes members from South Korea, Japan, and Thailand, reflecting its global vision.
Vietnamese media also highlighted the moment, with outlets praising Asa’s “thoughtful professionalism.” Local K-pop communities shared tutorials on cultural etiquette, using the incident as a teaching moment. The gesture resonated beyond the concert, sparking discussions on idol-fan respect.
Asa’s actions align with BABYMONSTER’s growing reputation for fan service. The group has been active on social media, sharing behind-the-scenes moments and personal messages. Their tour continues across Asia, with fans anticipating more heartfelt interactions.
The HELLO MONSTERS tour is BABYMONSTER’s first major series of live performances. Since debuting in 2023, the group has broken records on YouTube and music charts. Their mix of powerful performances and relatable personalities has built a strong international following.
Vietnamese fans have since trended hashtags like #AsaRespect and #BABYMONSTERinVietnam. Many shared photos of the moment, noting how such gestures make concerts more meaningful. The group’s next stops include Thailand and Indonesia, where fans hope for similar cultural nods.
K-pop experts point out that small actions like Asa’s can strengthen fan loyalty. In an industry where global reach is key, cultural sensitivity often determines long-term success. BABYMONSTER’s handling of the moment has been cited as a positive case study.
Asa, who trained under YG for years, has been recognized for her stage presence and rap skills. Fluent in Japanese and Korean, she often communicates directly with fans. Her ability to adapt to different cultures has been a standout trait.
The incident also sparked conversations about cultural education in K-pop. Many fans suggested that agencies should include local customs in pre-tour briefings. BABYMONSTER’s team has not commented, but the positive response speaks for itself.
Vietnamese audiences are known for their passionate support of K-pop. Groups like BLACKPINK and BTS have previously drawn massive crowds in the country. BABYMONSTER’s successful concert reinforces Vietnam’s importance in the global K-pop market.
As the tour progresses, fans will watch for more moments like Asa’s. The group’s ability to blend performance with cultural respect could set a new standard. For now, the Hanoi concert remains a highlight of their young career.
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