Justin Bieber dropped his seventh studio album Swag on July 11, marking his first full-length release in four years. The 21-track project features collaborations with artists like Gunna, Sexyy Red, Cash Cobain, and Lil B, blending R&B, pop, and experimental sounds. While fans are celebrating the album’s emotional depth and fresh style, critics have given mixed reactions, calling it both innovative and uneven.
Justin Bieber’s Swag Album Release And Fan Reactions
The album arrived with little warning, announced just hours before its release through billboards in cities like Los Angeles, New York, and Reykjavik. Fans quickly took to social media to share their excitement, with many praising Bieber’s vocals and the album’s nostalgic yet modern sound.
“Justin Bieber new ‘Swag’ album is smooth.” and the ‘All I can take song’ Has that Michael Jackson feel on it.”
“JUSTIN BIEBER COOKED GUYS.”
“Justin going 21/21 on this album and there’s more to come and i can’t even imagine what he’s going to continue to surprise everyone with. SWAG is so raw and beautiful in every way possible and i’m blown away by his vocals, the production, EVERYTHING!! JB is still him.”
The album includes tracks like “All I Can Take,” “Standing On Business,” and “Forgiveness,” with themes touching on fatherhood, marriage, and personal struggles. Bieber’s wife, Hailey Bieber, and their son Jack appear in promotional photos, reinforcing the album’s personal tone.
Critics Give Mixed Reviews For Justin Bieber’s Swag
While fans are loving the album, critics have shared mixed opinions. Some praised its experimental production, while others criticized its lyrics and spoken-word segments.
The Guardian called it a project with “moments of brilliance” but not a “long-awaited masterpiece.” They highlighted the strong 1980s R&B influence on tracks like “All I Can Take” but found some lyrics repetitive.
The Telegraph gave it two stars, describing it as “an uncomfortable and unfiltered cry for help.” They pointed to spoken-word interludes like “Therapy Session,” where Bieber addresses public scrutiny over his mental health.
Billboard noted that the album shows “Bieber as we’ve never really heard him before,” with a more organic, alt-R&B sound. However, they warned fans expecting another “Sorry” might be disappointed.
Key Themes And Standout Tracks
The album explores Bieber’s life as a father, husband, and celebrity, with tracks like “Dadz Love” celebrating parenthood and “Daisies” seemingly referencing his marriage. The viral paparazzi confrontation where Bieber says “I’m standing on business” is sampled in the song “Standing On Business.”
Fans and critics agree that “All I Can Take” is a standout, blending nostalgic synths with Bieber’s smooth vocals. Other highlights include “Butterflies” and “Walking Away,” which showcase his vocal range and emotional depth.
Also read: Justin Bieber’s Viral “Standing on Business” Meme Explained; See How Fans Reacted
Swag is Bieber’s most personal album yet, reflecting his growth as an artist and individual. While critics debate its consistency, fans are embracing its raw and experimental approach. The album is now streaming on Spotify, Apple Music, and other platforms.
Credits: Compiled from reports by The Guardian, Billboard, The Telegraph, and fan reactions on social media.
