Recently, a heated dispute involving HYBE Labels and ADOR CEO Min Hee Jin has escalated, sparking significant public outcry. The controversy began when Dispatch published private text messages reportedly from Hee Jin, revealing troubling information about her management decisions and interactions with trainees.

Key Details About the Feud

The leaked texts from Hee Jin, provided by HYBE Labels, include:

• Consultations with a shaman on the NewJeans member lineup.
• Derogatory remarks about feminists and trainees.
• Private images and videos of the NewJeans members from before their debut.

This release of sensitive material has led to criticism from netizens and involvement from the parents of NewJeans members, intensifying the situation.

Fan-Driven Protests: Trucks with Powerful Messages

In response to the ongoing controversy, fans of NewJeans—known as Tokkis or Bunnies—have mobilized to demand justice. Protest trucks have been seen outside the HYBE Labels headquarters, displaying various messages targeting the agency’s actions. The messages on these trucks include:

1. “Handing over information to wrecker YouTubers, negative virality, illegal leaking of personal information to ‘yellow press’, is HYBE above the law and human rights?”
2. “Bang Si Hyuk, Park Ji Won, Park Tae Hee, Lim Soo Hyun, Jeong Jin Soo, Lee Kyung Jun, take responsibility and apologize.”
3. “Illegal leaking of personal information for negative virality, HYBE is in breach of trust.”
4. “Bunnies supports NewJeans and ADOR. HYBE, immediately stop the illegal activities.”
5. “Seong Jin-nim who is the self-proclaimed father of NewJeans! Unauthorized disclosure of artists’ medical records—does this make you NewJeans’ dad?”
6. “Public Investment Fund, Naver, and Dunamu where did you go? Irresponsible HYBE, false advertising and deceiving the public.”
7. “In words, they protect the artists; in action, they push the artists to the edge.”
8. “HYBE’s surveillance and invasion of privacy are a betrayal to shareholders and mismanagement by the executives.”

Public Reactions and Support for NewJeans

Korean netizens have voiced strong support for the messages displayed on the protest trucks:

• “That’s right.”
• “You should be ashamed of yourself.”
• “The messages are well-written.”
• “HYBE is a real garbage agency.”
• “Every single one of them is true.”
• “Fighting bunnies.”

The public’s reaction underscores the growing frustration with HYBE Labels and their handling of the situation.

For more updates on this ongoing situation, tune in to VVIPTimes.