Lee Jae Sang, the newly appointed CEO of HYBE, has addressed the recent demands from NewJeans regarding the reinstatement of Min Hee Jin as CEO of ADOR. This follows the resignation of former CEO Park Ji Won in July.

Lee Jae Sang’s Response to NewJeans’ Demands

On September 12, 2024, immediately after a shareholders’ meeting, Lee Jae Sang responded to NewJeans’ request for Min Hee Jin’s reinstatement by September 25.

Lee Jae Sang remarked:

“It will take some time, but we will respond calmly according to principles.”
“HYBE is a company that follows rules and sticks to its precision management. There is no change to this tone. Looking back, those who follow rules always end up winners.”

His comments have generated significant interest and speculation about HYBE’s forthcoming official stance. Industry insiders are anticipating that HYBE might not meet NewJeans’ demands and may continue with its separation of management from creative production under Lee Jae Sang’s leadership.

NewJeans’ Public Statement

On September 11, 2024, the members of NewJeans launched a new YouTube channel and held a live session titled “What NewJeans Wants to Say.” During this broadcast, the girl group accused HYBE and ADOR’s new CEO Kim Joo Young of mistreatment. They demanded the restoration of the original ADOR management with Min Hee Jin by September 25.

The members expressed their dismay over Min Hee Jin’s removal:

“We found out about the news of the CEO’s dismissal through an article on the very day it happened. It was so sudden, and none of the members had ever imagined such a thing, so honestly, it was really difficult for us too.”
— Minji, the eldest member

The group’s live session has raised concerns about their future within the company.

Min Hee Jin’s Departure and Future Role

On August 27, 2024, Min Hee Jin was removed from her position as CEO of ADOR. Kim Joo Young, an internal director, was appointed as the new CEO through a board meeting. Despite her removal, HYBE has stated that Min Hee Jin will continue to work with NewJeans in a different capacity as an in-house director.

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