Recent Allegations of Mistreatment
In recent months, fans of BTS’s V have expressed their discontent with HYBE over what they perceive as mistreatment of the idol. Concerns include a lack of proper credit for his accomplishments and insufficient support during promotional activities.
On October 10, 2024, it was announced that V’s solo album, Layover, received the “Gold Disc Platinum” certification from the Recording Industry Association of Japan. This honor signifies that the album sold over 250,000 copies in Japan, a significant milestone for any artist. However, netizens quickly pointed out that V had achieved this milestone over a year ago during the album’s initial sales week. The discussion highlighted a crucial question: why did HYBE wait a year to apply for this certification?
Fan Frustration Over Promotion Issues
In addition to the delayed certification, fans criticized HYBE for not updating V’s photo on the group’s official U.S. website. This oversight further fueled accusations that the company was neglecting V’s contributions.
A netizen’s post on a popular Korean forum detailed various complaints, indicating that V’s promotion has not been adequately prioritized. Comments in the thread suggested that these grievances are part of a larger issue regarding HYBE’s treatment of V. Some fans speculated that the company’s behavior might be linked to its ongoing conflict with Min Hee Jin, a notable figure in the K-pop industry.
Connection to Min Hee Jin
Min Hee Jin, a former CEO of ADOR, was announced as the lead for V’s solo project, overseeing aspects such as music, choreography, and promotional strategies. Fans were initially excited about this collaboration; however, as issues arose regarding V’s treatment, some began to suspect that HYBE’s dissatisfaction with Min Hee Jin could be affecting V’s solo career.
Netizens theorized that the alleged mistreatment reflects HYBE’s ongoing rivalry with Min Hee Jin. Many expressed disbelief at the company’s behavior, questioning why they would allow personal grievances to influence their treatment of one of their most prominent artists.
Fans Express Concerns
The reaction from netizens has been overwhelmingly critical of HYBE. Here are some notable comments from the discussions:
- It’s amazing—at this point, BTS should just go to a different agency
- HYBE is really being so petty.
- No matter how much they might dislike Min Hee-jin, it’s still V we’re talking about, right? I just can’t understand why they would act like that. What kind of company behaves this way? Acting so petty over personal feelings? It’s unbelievable.
- They definitely left out the 500,000 bulk orders for the solo album on purpose. Since it’s the album Min Hee-jin produced, they didn’t want it to break first-week sales records, haha. Having an inferiority complex so bad that it could bring down an entire company? That’s pathetic, Juicy Bang Si-hyuk.
- As soon as V’s solo album was released, HYBE has been acting like it doesn’t exist, and they’re still doing that even now, haha. No one can deny this, not even multi-fans, haha. Honestly, it’s like V doesn’t even have an agency… actually, it might be better if he didn’t. Starting with the cancellation of 500,000 bulk orders, no promotions in the U.S., not even making a fan chant guide, and the official accounts aren’t doing their job at all, haha. There are so many things wrong that it’s impossible to list them all, haha.
- It really seems like they must have some kind of inferiority complex toward Min Hee-jin. How else could they end up hindering even their own artist like this.
- The point isn’t that only V was treated unfairly, but that the album Min Hee-jin produced for V was overlooked. As a V fan, I was frustrated last year because during his promotion period, the agency didn’t do much to promote him and even hindered his activities by leaving out his album. I didn’t understand why at the time, but after everything that came to light this year, it all makes sense now.
Many fans highlighted that despite V’s remarkable achievements, the support from his agency seemed minimal. The cancellation of bulk orders and the lack of promotional material, such as a fan chant guide, has raised questions about the agency’s commitment to V’s success.
Summary of Fan Complaints
- Delayed Certification: V’s “Gold Disc Platinum” certification was obtained a year late.
- Neglect of Promotion: Insufficient updates to V’s official profile on the U.S. website and lack of promotional support.
- Alleged Petty Behavior: Speculation that HYBE’s rivalry with Min Hee Jin is affecting V’s career negatively.
This situation reflects broader concerns about the treatment of artists within the K-pop industry, particularly regarding how personal disputes may overshadow professional responsibilities.
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